an app FOR LAUGHS

Copywriter, content strategist, and GIF creator, 2015

So DirecTV spent a billion dollars every year to keep NFL Sunday Ticket exclusive, but wanted to expand their reach, especially to millennials. So we made what anyone in that position would—a GIF-centric, meme-tastic social media experience that let NFL Fans talk smack to their friends.

Our experienced leveraged the popularity of DirecTV's TV spots by using the QBs, in-character, with was complimented by copy that entertained without having the potential to cause a PR nightmare.

CableFax Award, 2015 - Social Media Campaign

Check out the experience below.