Simplifying the un-simplify-able

Have you ever written about an insurance product? Things are not what they seem. So sales ads can’t just tell people to BUY NOW as they don’t know what pet insurance is. Not the easiest needle to thread.

But thread, we did. Our pet lover-targeted social ads had dog parents sitting, staying, and clicking through. Our superiority claims made the legal team yip like a Chihuahua and put the industry on notice.

This campaign provided a 10% sales lift.