Putting OUR Competition in the dog house

Pet insurance is a fickle thing. You can’t just tell people to straight-up BUY NOW, as they don’t know what it is. Every piece of communication has to educate and sell at the same time. Not the easiest needle to thread.

But thread, we did. Our pet lover-targeted social stopped users in their tracks, and upon clicking through, we bopped them over the head with superiority. It not only made our legal team squirm like a dog—it put the industry on notice. And our tight, hard-hitting page educated our pet parent audience on why pet insurance will be great for their family.

This page not only provided a ~10% sales lift from our old homepage, it made our competition copy us. (I’m looking at you, Pumpkin Pet Insurance.) We drove to the page with targeted social ads.