It’s time to pay up, fellow line holders
AT&T SplitPay let anyone pay their portion of their bill with a link, it was that easy. Even for non-customers. All they needed was for the bill-holder to sign them up, they’d get a text, and could pay their bill. No one needed to sign in, and you could even save your payment method for next time. Bing. Bang. Boom.
I was responsible for all product content, including the manage and payment experiences, the support articles, as well as the how-to videos. I included the enrollment video below.
Since February 2025 launch:
100,000+ enrollments, ~400 new sign-ups every day
160,000+ payments totaling over $13 million
Over 464,000 fewer calls to customer care
37,993 line level payers have securely stored payment methods
