It’s time to pay up, fellow line holders

AT&T SplitPay let anyone pay their portion of their bill with a link, it was that easy. Even for non-customers. All they needed was for the bill-holder to sign them up, they’d get a text, and could pay their bill. No one needed to sign in, and you could even save your payment method for next time.
37% of people who clicked on SplitPay actually signed up for the service. And 89% of people who clicked the link to pay their portion of the bill did so successfully. Given edge cases, (think people clicking the link and putting their phone down,) I’d say those numbers are pretty snazzy.

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