a LEAD-GENERATING site rebrand

Copywriter, 2014-2015

As of 2014, DirecTV Ad Sales was the biggest internal revenue generator that DirecTV had. But their site looked like it was launched in 1999 and only listed a phone number, which helped generate zero leads.

Our new site touted DirecTV's cutting-edge features in ways that would entice users to click (see the hamburger house, below). Now, users could get a sense as to how DirecTV's service was bigger and better than what they're used to and could leave their contact information with us, or reach out to us directly. It helped us generate more leads than ever, and had the swag to match DirecTV Ad Sales' bottom line.

Winner: 2015 Promax Award for Art Direction