AN all-pro USER EXPERIENCE
Copywriter, 2015 and 2016
This is America. People LOVE the NFL. And as the only TV provider with every game, every Sunday, we wanted a way to get people into the game wherever their were during the season. So we created NFLSundayTicket.TV, letting fans stream NFL games anywhere, anytime.
Our responsive experience immersed with big-play NFL footage from the previous season and in-your-face copy. To keep the experience clear, the copy was crafted punchy enough stay consistent across all responsive breakpoints. To help our page rank on Google, it leveraged crucial SEO keywords that would steer anyone searching for "stream NFL games", among other things, in our direction.
Our efforts resulted in 100,000 sales for our inaugural season in 2015, and 195,000 sales in 2016.
CableFax Award, 2015 - Digital Marketing Campaign
Check out still frames of the marketing page and checkout pages below.