Creatives wanted

Copywriter, 2014

Getting creatives to work at DIRECTV was hard. Like, they seriously would prefer not working in-house at a Fortune 100 company. If you don't have anything to blackmail them with, you better really know how to sell it.

And sell we did, by creating a brand within DIRECTV, the Digital Media Group. Brand-ception, if you will. Our sleek, awesome, animated site showcased how we really roll. This place wasn't full of corporate robots, but creatives who make cool stuff.

For the full experience, visit the site.