Don’t express yourself, be a billboard!

Believe it or not, some people choose to spend their hard-earned money to turn themself into a billboard. Simply using products to support a brand isn’t cutting it anymore—I know, I don’t get it either.

To kickoff Audible’s brand new merchandise line, I crafted two fun ideas for T-shirts. For the first, I made up and defined a word for someone addicted to Audible. The second played off the idea that Audible is one of life’s essentials.