Getting square via text
SplitPay made it easy for everyone to pay their share of the phone bill. With just a link over text, AT&T customers and non-customers alike could pay their bill without logging in. Built with the design, development, and legal—I helped strategize the UX flow and wrote all UX copy, how-to video scripts and support articles.
Since launch:
100,000+ enrollments, ~400 new sign-ups every day
160,000+ payments totaling over $13 million
Over 464,000 fewer calls to customer care
37,993 line level payers have securely stored payment methods
