Fighting risk-free cancellation

Pet insurance is a doozie. It has a lot of federal and state regulations, one of which allows customers to cancel within the first 30-days of their policy start-date. And with a confusing welcome series being sent over those first 30 days, Fetch had a serious problem.

With a new and approachable, pet-friendly tone—the new welcome series made the complexities of pet insurance sound simple. And the proof is in the pudding—cancellations went down 21%.