A superpowered homepage

Copywriter, 2015

When a company makes great TV spots, they tend to try and use them within every medium they can. And DIRECTV is no different.

We were tasked to create this homepage so we could capitalize on the success of their superhero campaign. Utilizing fun, superhero-centric language and imagery to showcase DIRECTV's features.

This site created a 3% lift in sales in comparison to our "business as usual" offer pages.