Simplifying the unsimplifiable

Pet insurance is a fickle thing. You can’t just tell people to straight-up BUY NOW—they don’t know what it is! Every piece of communication has to educate and sell. Not the easiest needle to thread.

But thread, we did. Our pet lover-targeted social stopped users in their tracks, and upon clicking through, we bopped them over the head with superiority. It not only made our legal team squirm like a dog—it put the industry on notice. And our tight, hard-hitting page educated our pet parent audience on why pet insurance will be great for their family.

This page not only provided a ~10% sales lift from our old homepage, it made our competition copy us. (I’m looking at you, Pumpkin Pet Insurance.) We drove to the page with targeted social ads.