GOODBYE, PHONE BILL “IOU”s
AT&T SplitPay let anyone pay their portion of their bill with a link—boom, done. It works even for non-customers. Once the bill-owner adds their number to SplitPay, they’d get a text, and they could pay up. No creating accounts, and you could even save your payment method for next time. Boom, done indeed.
This work built off the content systems I created for Billing and Payments. Most importantly, the content made non-customers feel just as secure on ATT’s payment platform as any subscriber. Experiences like this only work for non-customers if they feel really real.
Since February 2025 launch:
100,000+ enrollments, ~400 new sign-ups every day
160,000+ payments totaling over $13 million
Over 464,000 fewer calls to customer care
37,993 line level payers have securely stored payment methods
