TV, internet, and phone—oh my!

Copywriter, content strategist, 2014

A Google search for "DIRECTV bundles" used to shoot DIRECTV right in the foot–the top results were competitors. D'oh!

Armed with some keyword data, I was able to optimize the page with SEM/SEO copy—putting us back on top. Along with our responsive design, the page was more informational and accessibile than ever. Most importantly, it yielded a staggering 25% lift in DIRECTV bundle sales.