FIGHTING churn, ONE email at a time

Copywriter, 2016-2017

Audible memberships faced massive churn during months 3 and 4 of membership. Not great! To help combat this, we created a loyalty program that gave users reasons to stick around that started in month 3.

Featuring punchy and conversational language, sleek imagery, and a tease of awards to come—we helped reduce churn by about 20%. Talk about a win!