You're surfing the net and you see an eye-catching GIF. "Every minute I sit here, seven people switch to DIRECTV? I better get on that!"

Next thing you know, you're in the DIRECTV checkout with your cursor hovering over Complete Order. "Wait a minute, that GIF was an ad! I've been hoodwinked!" 

It all feels like a big mistake until your brain reminds you "Seven people a minute...." and you click Complete Order.