A VISUAL of AUDIBLE MEMBERSHIP

Copywriter, 2017

Audible's original benefits page looked like it was launched at the dawn of the Internet. It featured outdated icons, off-brand language, and exclamation points at the end of every sentence. Ugh.

Our new page featured copy that added clarity, and headlines that made the page more scannable. Our icons were visual representations of the features, and our lifestyle imagery gave users something to relate to. Together, it resulted in a page that's more meaningful to members and non-members alike.